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Item Description |
Centre of Fashion
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Creator |
Manitoba Department of Industry and Commerce
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Notes |
The film was produced for the Bureau of Industrial Development and was circulated through the home economists of the Department of Agriculture Extension Service. According to the Annual Report, the film was "especially popular with women's groups." See Department of Industry and Commerce Annual Report, 1958.
The film promotes the fashion industry in Manitoba and shows the process of designing and creating a garment. A significant portion of the film is a fashion show, displaying made-in-Manitoba designs.
This film has been digitized and is available on the Archives' online exhibit, Streaming from the Archives.
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Government Schedule No. |
A 0237
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Location and Ordering Information
Restrictions may apply. Click on fonds/series title above for more information.
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Further Information about the File or Item
Original Format |
1 film reel: acetate, optical sound, release print
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Item Details |
IdentifierContent
00:00
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shots of women putting on make-up, fixing hair and getting dressed in Bay Store downtown Winnipeg
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00:35
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titles: "The Department of Industry and Commerce of the Province of Manitoba presents Centre of Fashion"
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00:50
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women getting dressed, includes Daphne Korol
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01:16
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view of Portage and Main from above; view of traffic (buses, cars) pedestrians looking west
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01:28
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shot of pedestrians on Portage Avenue, exterior of Nanton Building
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01:33
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family exiting small country church
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01:48
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narrator: "Fashion - a big business here in Manitoba where a new centre of fashion has come into being", man working on design sketches
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02:19
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men assessing design sketches
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02:47
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shot of swatches of fabric
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02:56
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man working on garment pattern narrator: "As he cuts, he creates markets for Manitoba goods, he creates employment for thousands of Manitobans. As he cuts, a new pattern of progress emerges in Canadian fashion and a new centre of fashion grows more and more important."
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03:25
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man adjusting pattern on dummy
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03:37
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pattern being cut out of cloth
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04:08
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finishers hand-sewing lining onto garments and other details
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04:32
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man steam-pressing garment and putting garment on dummy
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04:55
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woman modelling new suit for designer and executives
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05:05
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shot of man packing sample cases of garments; tags with addresses from across Canada
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05:32
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woman modelling coat for buyers
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05:53
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man trying on suit jacket
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06:03
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shot of children's clothing store with girl trying on coat
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06:12
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man looking at work clothes in store
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06:21
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young man knocking on dressing room door
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06:26
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models getting ready in dressing room
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06:34
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models shadowing clothes in fashion show while narrator describes the fashions (made in Manitoba); (suits, dresses, coats, furs and slacks and blouses) narrator: "... no wonder women everywhere are agreeing Manitoba fashions are wonderful!"
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11:11
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women leaving dressing room
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11:28
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women climbing onto Winnipeg City bus
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11:37
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shot of empty dressing room narrator: "The next time you're shopping for clothing - whether it's a high-styled women's suit, dashing Sportswear or work clothing - be sure to look for a Made in Manitoba label. It's your assurance of quality garment from the new centre of fashion - Manitoba."
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11:50
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title produced by Department of Industry and Commerce of the Province of Manitoba
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11:54
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credits - "The garment shown in this film are all styled and manufactured by member of The Garment Industry in Manitoba - acknowledges assistance of Winnipeg Transit, T-Eaton Co. and The Bay
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