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Item Description 

Centre of Fashion

Creator 

Manitoba Department of Industry and Commerce

Date 

1957

Fonds/Series Title 

Films promoting tourism and industry

Click here for information about the group of records that this file or item is a part of and possible restrictions on access.

Notes 

The film was produced for the Bureau of Industrial Development and was circulated through the home economists of the Department of Agriculture Extension Service. According to the Annual Report, the film was "especially popular with women's groups." See Department of Industry and Commerce Annual Report, 1958.

The film promotes the fashion industry in Manitoba and shows the process of designing and creating a garment. A significant portion of the film is a fashion show, displaying made-in-Manitoba designs.

Government Schedule No. 

A 0237

Accession No. 

GR8398


Location and Ordering Information

Restrictions may apply. Click on fonds/series title above for more information.

Location Code 

V32

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Further Information about the File or Item


Audio/Video Files:

Original Format 

1 film reel: acetate, optical sound, release print

Colour 

Colour

Size 

16 mm

Time 

12 min., 34 sec.

Former Codes 

AV B3

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Item Details 

IdentifierContent

00:00

shots of women putting on make-up, fixing hair and getting dressed in Bay Store downtown Winnipeg

00:35

titles: "The Department of Industry and Commerce of the Province of Manitoba presents Centre of Fashion"

00:50

women getting dressed, includes Daphne Korol

01:16

view of Portage and Main from above; view of traffic (buses, cars) pedestrians looking west

01:28

shot of pedestrians on Portage Avenue, exterior of Nanton Building

01:33

family exiting small country church

01:48

narrator: "Fashion - a big business here in Manitoba where a new centre of fashion has come into being", man working on design sketches

02:19

men assessing design sketches

02:47

shot of swatches of fabric

02:56

man working on garment pattern narrator: "As he cuts, he creates markets for Manitoba goods, he creates employment for thousands of Manitobans. As he cuts, a new pattern of progress emerges in Canadian fashion and a new centre of fashion grows more and more important."

03:25

man adjusting pattern on dummy

03:37

pattern being cut out of cloth

04:08

finishers hand-sewing lining onto garments and other details

04:32

man steam-pressing garment and putting garment on dummy

04:55

woman modelling new suit for designer and executives

05:05

shot of man packing sample cases of garments; tags with addresses from across Canada

05:32

woman modelling coat for buyers

05:53

man trying on suit jacket

06:03

shot of children's clothing store with girl trying on coat

06:12

man looking at work clothes in store

06:21

young man knocking on dressing room door

06:26

models getting ready in dressing room

06:34

models shadowing clothes in fashion show while narrator describes the fashions (made in Manitoba); (suits, dresses, coats, furs and slacks and blouses) narrator: "... no wonder women everywhere are agreeing Manitoba fashions are wonderful!"

11:11

women leaving dressing room

11:28

women climbing onto Winnipeg City bus

11:37

shot of empty dressing room narrator: "The next time you're shopping for clothing - whether it's a high-styled women's suit, dashing Sportswear or work clothing - be sure to look for a Made in Manitoba label. It's your assurance of quality garment from the new centre of fashion - Manitoba."

11:50

title produced by Department of Industry and Commerce of the Province of Manitoba

11:54

credits - "The garment shown in this film are all styled and manufactured by member of The Garment Industry in Manitoba - acknowledges assistance of Winnipeg Transit, T-Eaton Co. and The Bay

12:34

end


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